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| F1 Sail Pro Tour Sponsorship Details |
“The Perfect Floating Billboard”
The 18 foot skiff is a highly effective sponsorship medium. With 1200-sq feet of sail area the boats provide exceptional branding opportunities.
Sponsorship will cover 3 distinct areas:
- Tour Naming Rights
- Team/Boat Naming Rights
- Location /Host Sponsors
F1 Sail will be responsible for securing the naming rights sponsor. The head sail (jib) of each competing boat will be reserved for the naming rights sponsor.
Individual boat/team sponsors will be offered branding on the mail sail & spinnaker. See diagram.
Individual Teams can either sell sponsorship themselves or they can assign F1 Sail or a professional sports marketing company to assist them in this sales process.
The value each team assigns to their respective team/boat naming rights is up to each individual team.
Individual team sponsors cannot conflict with the naming rights sponsor who will be given exclusive brand category.
All efforts will be made by F1 Sail to maximise the domestic & international exposure for respective teams. F1 Sail will underwrite the cost of production to ensure television exposure is maximised.
Skiff sponsorship is a highly effective marketing tool. The boats will be referred to by the media and in race commentary by their corporate name. For example the Italian crew may race in Prada, the Australians in Qantas & the USA team in Microsoft.
Areas on the boat will also be allocated for secondary team sponsors.
Boat brand design & artwork must meet with F1 Sail approval.
Individual team shipping containers will also provide strong branding opportunities.
Areas on team uniforms will also be allocated for individual crew sponsors. These sponsors cannot conflict with the naming rights sponsor unless otherwise agreed.
Areas on the boat will also be allocated for host/tourism sponsors. Each boat will also be required to carry their national flag.
Contra Sponsors will include airlines, accommodation, shipping /transportation, equipment suppliers, clothing etc.
Television Branding Opportunities will include the following: 
- Opening & Closing 3D Graphics
- Logo Start & Results Boards
- 3D animated Course Maps
- Crew / Team Profiles etc
- Sponsored Replays
- Clock Sponsor
- Lower third supers
- Headcam sponsor
- Weather Stats
- Webcam
Oncourse Branding will include the following:
- Marker buoys
- Starter boat
- Race marshals
- Rigging & Staging areas
- Media backdrops
- Team Uniforms
- Presentation cheques etc
The series will also present strong corporate hospitality opportunities for the event and individual team sponsors.
- The racing is highly visible & easy to follow from spectator craft
- Fully catered spectator craft will be chartered to follow the racing
- All venues offer world class accommodation, amenities and entertainment
- All venues are five star destinations that are highly attractive to corporate guests
- In addition to spectator craft, sailing yachts are available that can provide a unique experience for VIP guests
- VIP guests can also be offered a ride on the skiff
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